{"id":209,"date":"2025-02-10T08:00:00","date_gmt":"2025-02-10T14:00:00","guid":{"rendered":"https:\/\/blog.alejandrobecerril.com\/?p=209"},"modified":"2026-03-02T18:55:27","modified_gmt":"2026-03-03T00:55:27","slug":"how-google-analytics-handles-attribution-across-different-scopes","status":"publish","type":"post","link":"https:\/\/blog.alejandrobecerril.com\/es\/how-google-analytics-handles-attribution-across-different-scopes\/","title":{"rendered":"How Google Analytics Handles Attribution Across Different Scopes"},"content":{"rendered":"<p><strong>Google Analytics (GA4)<\/strong> distinguishes between various attribution dimensions based on different scopes. These distinctions can cause data discrepancies when combining certain dimensions with different metrics, potentially leading to confusion.<\/p>\n\n\n\n<p>A clear example of this occurs when we combine the <strong>Default Channel Group<\/strong> or <strong>Source\/Medium<\/strong> dimensions with the <strong>Sessions<\/strong> metric:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"782\" height=\"343\" src=\"https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2025\/02\/image.png\" alt=\"\" class=\"wp-image-210\" srcset=\"https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2025\/02\/image.png 782w, https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2025\/02\/image-300x132.png 300w, https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2025\/02\/image-768x337.png 768w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"784\" height=\"310\" src=\"https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2025\/02\/image-1.png\" alt=\"\" class=\"wp-image-211\" srcset=\"https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2025\/02\/image-1.png 784w, https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2025\/02\/image-1-300x119.png 300w, https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2025\/02\/image-1-768x304.png 768w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<p>We can immediately notice that the summary row does not match the total number of sessions. This discrepancy occurs because the <strong>Default Channel Group<\/strong> and <strong>Source\/Medium<\/strong> dimensions are designated for <strong>conversion events<\/strong>. This means <strong>GA4<\/strong> only pulls sessions where a conversion event has taken place.<\/p>\n\n\n\n<p>To verify this behavior, we can apply a filter to our scorecard to include only sessions with conversion events:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"176\" src=\"https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2025\/02\/image-2-1024x176.png\" alt=\"\" class=\"wp-image-212\" srcset=\"https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2025\/02\/image-2-1024x176.png 1024w, https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2025\/02\/image-2-300x52.png 300w, https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2025\/02\/image-2-768x132.png 768w, https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2025\/02\/image-2.png 1036w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"774\" height=\"326\" src=\"https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2025\/02\/image-3.png\" alt=\"\" class=\"wp-image-213\" srcset=\"https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2025\/02\/image-3.png 774w, https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2025\/02\/image-3-300x126.png 300w, https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2025\/02\/image-3-768x323.png 768w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"788\" height=\"304\" src=\"https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2025\/02\/image-4.png\" alt=\"\" class=\"wp-image-214\" srcset=\"https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2025\/02\/image-4.png 788w, https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2025\/02\/image-4-300x116.png 300w, https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2025\/02\/image-4-768x296.png 768w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding Attribution Dimensions<\/h2>\n\n\n\n<p>This distinction is critical for accurate attribution reporting and applies to many dimensions. Below are definitions for some key attribution dimensions:<\/p>\n\n\n\n<p><strong>Default Channel Group Dimensions<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>First User Default Channel Group<\/strong> \u2013 The channel group associated with the user\u2019s first visit to the site.<\/li>\n\n\n\n<li><strong>Session Default Channel Group<\/strong> \u2013 The channel group assigned to the session when it starts.<\/li>\n\n\n\n<li><strong>Default Channel Group<\/strong> \u2013 The channel group attributed to the conversion event.<\/li>\n<\/ul>\n\n\n\n<p><strong>Source\/Medium Dimensions<\/strong><\/p>\n\n\n\n<ul>\n<li><strong><strong>First User Source\/Medium<\/strong> <\/strong>\u2013 The source\/medium from the user\u2019s first visit to your site.<\/li>\n\n\n\n<li><strong><strong>Session Source\/Medium<\/strong> <\/strong>\u2013 The source\/medium for the specific session.<\/li>\n\n\n\n<li><strong><strong>Source\/Medium<\/strong> <\/strong>\u2013<strong> <\/strong>The source\/medium attributed to the conversion event.<\/li>\n<\/ul>\n\n\n\n<p><strong>Campaign Dimensions<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>First User Campaign<\/strong> \u2013 The campaign associated with the user\u2019s first visit to the site.<\/li>\n\n\n\n<li><strong>Session Campaign<\/strong> \u2013 The campaign assigned to the session when it starts.<\/li>\n\n\n\n<li><strong>Campaign<\/strong> \u2013 The campaign attributed to the conversion event.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p>Understanding how GA4 attributes different dimensions across user, session, and conversion scopes is essential for accurate reporting. When analyzing reports, it\u2019s crucial to use dimensions and metrics that align with the correct scope to avoid misinterpretations and ensure meaningful insights. By recognizing these nuances, you can refine your attribution analysis and make better data-driven decisions.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Analytics (GA4) distinguishes between various attribution dimensions based on different scopes. These distinctions can cause data discrepancies when combining certain dimensions with different metrics, potentially leading to confusion. A clear example of this occurs when we combine the Default Channel Group or Source\/Medium dimensions with the Sessions metric: We can immediately notice that the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blog.alejandrobecerril.com\/es\/how-google-analytics-handles-attribution-across-different-scopes\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> &#8220;How Google Analytics Handles Attribution Across Different Scopes&#8221;<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[18,6],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Google Analytics Handles Attribution Across Different Scopes - Alejandro Becerril<\/title>\n<meta name=\"description\" content=\"Understanding how GA4 attributes different dimensions across user, session, and conversion scopes is essential for accurate reporting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.alejandrobecerril.com\/es\/how-google-analytics-handles-attribution-across-different-scopes\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Google Analytics Handles Attribution Across Different Scopes - 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