{"id":19,"date":"2021-06-28T08:00:00","date_gmt":"2021-06-28T13:00:00","guid":{"rendered":"https:\/\/blog.alejandrobecerril.com\/?p=19"},"modified":"2025-02-08T08:39:31","modified_gmt":"2025-02-08T14:39:31","slug":"what-are-tag-management-systems","status":"publish","type":"post","link":"https:\/\/blog.alejandrobecerril.com\/es\/what-are-tag-management-systems\/","title":{"rendered":"La Utilidad de los Sistemas de Administraci\u00f3n de Etiquetas"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"635\" height=\"276\" src=\"https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2021\/06\/google-tag-manager.png\" alt=\"\" class=\"wp-image-23\" srcset=\"https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2021\/06\/google-tag-manager.png 635w, https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2021\/06\/google-tag-manager-300x130.png 300w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/figure>\n\n\n\n<p>Implementar servicios o c\u00f3digos externos dentro de un sitio web presenta un desaf\u00edo significativo, ya que se requieren m\u00faltiples esfuerzos para reflejar los cambios. Estos servicios o c\u00f3digos pueden ser dif\u00edciles de implementar y mantener.<\/p>\n\n\n\n<p class=\"translation-block\">Un <strong>Sistema de Administraci\u00f3n de Etiquetas (TMS, por sus siglas en ingl\u00e9s)<\/strong> puede ayudarnos a gestionar y organizar nuestros recursos de manera m\u00e1s eficiente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es un Sistema de Administraci\u00f3n de Etiquetas?<\/h2>\n\n\n\n<p class=\"translation-block\">Un <strong>Sistema de Administraci\u00f3n de Etiquetas (TMS)<\/strong> es una herramienta que nos permite implementar diferentes soluciones mediante elementos, conocidos como etiquetas, dentro del sistema, sin necesidad de insertar c\u00f3digo directamente en el sitio web.<\/p>\n\n\n\n<p class=\"translation-block\">Una etiqueta realiza una tarea espec\u00edfica en el sitio. Puede utilizarse para agregar servicios externos como <strong>Google Analytics<\/strong>, ejecutar c\u00f3digo JavaScript, insertar HTML, entre otros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPara qu\u00e9 se utilizan los Sistemas de Administraci\u00f3n de Etiquetas?<\/h2>\n\n\n\n<p class=\"translation-block\">Los <strong>Sistemas de Administraci\u00f3n de Etiquetas<\/strong> nos ayudan a lograr nuestros objetivos de marketing de manera m\u00e1s eficiente, permitiendo que los equipos de marketing implementen, gestionen y controlen sus propias etiquetas sin depender de los desarrolladores.<\/p>\n\n\n\n<p class=\"translation-block\">Entre otras funcionalidades, las plataformas <strong>TMS<\/strong> nos permiten:<\/p>\n\n\n\n<ul>\n<li>Agregar nuevas etiquetas.<\/li>\n\n\n\n<li>Modificar etiquetas existentes.<\/li>\n\n\n\n<li>Configurar reglas de ejecuci\u00f3n para las etiquetas.<\/li>\n\n\n\n<li>Establecer excepciones o restricciones para las etiquetas.<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">La mayor\u00eda de las plataformas <strong>TMS <\/strong> tambi\u00e9n incluyen gesti\u00f3n de usuarios y permisos, controles de entorno e incluso herramientas de prueba para previsualizar cambios antes de publicarlos en el sitio web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo funciona un Sistema de Administraci\u00f3n de Etiquetas?<\/h2>\n\n\n\n<p class=\"translation-block\">Un <strong>TMS <\/strong>se integra en un sitio web a trav\u00e9s de un fragmento de c\u00f3digo JavaScript. Una vez implementado, ejecuta las etiquetas en el sitio de acuerdo con las reglas predefinidas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"750\" height=\"325\" src=\"https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2021\/06\/TMS.png\" alt=\"\" class=\"wp-image-20\" srcset=\"https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2021\/06\/TMS.png 750w, https:\/\/blog.alejandrobecerril.com\/wp-content\/uploads\/2021\/06\/TMS-300x130.png 300w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><figcaption class=\"wp-element-caption\">Fig1. Arquitectura de un Sistema de Administraci\u00f3n de Etiquetas.<\/figcaption><\/figure>\n\n\n\n<p class=\"translation-block\">Existen diferentes <strong>Sistemas de Administraci\u00f3n de Etiquetas<\/strong> disponibles, siendo algunos de los m\u00e1s populares:<\/p>\n\n\n\n<ul>\n<li>Google Tag Manager.<\/li>\n\n\n\n<li>Tealium.<\/li>\n\n\n\n<li>Adobe Launch.<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Implementing external services or code within a website presents a significant challenge, as multiple efforts are required to reflect changes. These services or code can be difficult to implement and maintain. A Tag Management System (TMS) can help us manage and organize our resources more efficiently. What is a Tag Management System? A Tag Management &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blog.alejandrobecerril.com\/es\/what-are-tag-management-systems\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> &#8220;The Utility of Tag Management Systems&#8221;<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[12,11],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Utility of Tag Management Systems - Alejandro Becerril<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.alejandrobecerril.com\/es\/what-are-tag-management-systems\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Utility of Tag Management Systems - Alejandro Becerril\" \/>\n<meta property=\"og:description\" content=\"Implementing external services or code within a website presents a significant challenge, as multiple efforts are required to reflect changes. 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